Last Updated: 2008.08.01
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Brand Introduction
ZAZIE
The concept behind the ZAZIE brand is “elegant clothing for adults to wear every day.” Each item in the ZAZIE brand line is basic, but customers can choose individual items freely from a rich variety of colors, combine them to their liking, and keep up with the style trends of the season.
enraciné
The enraciné brand concept is “daily casual wear for mothers raising children.” This brand line emphasizes being cute, refreshing, and natural, and aims to offer casual, comfortable apparel that people can enjoy in their daily lives. Based on the enraciné vision, the line also offers selected wear for kids and everyday accessories.
Growth Strategy
We have launched programs to rebuild CABIN’s mainstay brands.ZAZIE, Real Riche, enraciné, and e.a.p. The basic concept behind each brand has been clearly spelled out, and we are working to strengthen aspects of product development, such as design and the selection of fabrics and other materials. We are also sending people from our domestic UNIQLO operations with expertise in marketing, merchandising, and store operations to help CABIN make changes that will further solidify its business foundation. CABIN operated 211 stores in Japan as of the end of August 2007.
